Client: Trey Nick, candidate for County Commissioner in Walton County, Florida.
Challenge: With just 10 days remaining before the county elections, Trey Nick’s campaign faced the urgent task of energizing voters and increasing turnout. Facet 58 Consultants was brought in to provide immediate support, with the challenge of developing and executing a comprehensive campaign strategy in a very short timeframe. The goal was to update the candidate’s digital presence, manage his social media, and run a targeted email marketing campaign to mobilize voters.
Solution: Facet 58 Consultants quickly implemented a multi-faceted approach to boost Trey Nick’s visibility and voter engagement:
- Website Update: We refreshed Trey Nick’s website to ensure it was current, visually appealing, and user-friendly. The updates included new blog content that highlighted his platform, key issues, and a call to action for voter turnout.
- Social Media Management: Our team took over the campaign’s social media channels, crafting timely and persuasive posts that resonated with Trey Nick’s target audience. We focused on messages that underscored his qualifications and plans for the county, designed to drive engagement and shares.
- Email Marketing Campaign: We designed and executed a targeted email marketing campaign, reaching out to potential voters with tailored messages. The emails were strategically timed to encourage early voting and participation on election day, with a strong emphasis on the importance of every single vote.
Outcome: Despite the short timeline, the comprehensive efforts by Facet 58 Consultants made a significant impact. Trey Nick received overwhelmingly positive feedback on the campaign materials, with many voters praising the clarity and effectiveness of the messaging. While he ultimately lost the election by a margin of less than 1,000 votes, the campaign materials and strategy were widely recognized as instrumental in narrowing the gap.
Impact: This case demonstrated Facet 58 Consultants’ ability to deliver high-quality, effective campaign solutions under tight deadlines. The positive reception of the materials and the close election result highlighted the effectiveness of our content strategy and our commitment to helping clients achieve their goals, even when time is of the essence.