The Taze Test: A Hilarious Spin on Marketing by Liquid Death
Leave it to Liquid Death to flip the script on traditional taste tests with their now-viral “Taze Test” video. In this brilliant and absurd marketing stunt, participants were challenged to pick which water tasted the worst—with a shocking twist: a wrong answer meant getting tazed.
The real comedy emerged as the test unfolded. Despite the premise that Liquid Death was aiming to be chosen as the worst-tasting water, participants consistently picked other brands instead, leading to the unexpected—and hilarious—outcome of being tazed for their choices. The irony? Liquid Death inadvertently proved its water wasn’t the worst after all, turning the entire stunt into an offbeat endorsement of its quality.
The “Taze Test” isn’t just a viral gag; it’s a masterclass in subversive marketing. By blending humor, surprise, and a bit of chaos, Liquid Death once again demonstrated its knack for creating unforgettable campaigns that reinforce its edgy branding and resonate with its cult-like following. It’s not just marketing—it’s a statement.
Final Thoughts from Facet 58
Liquid Death’s ability to blend humor, rebellion, and sustainability into its marketing strategy sets it apart in a crowded market. Its strategic collaborations and unconventional campaigns not only entertain but also convert, proving that its cult following is built on more than just clever branding—it’s built on authenticity and connection. This approach serves as a reminder of how impactful a refined strategy can be in elevating a brand.
At Facet 58, we help brands find their edge and connect authentically with their audience. If you’re ready to turn bold ideas into unforgettable campaigns, let’s make it happen together.
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