Dear Tupperware Team,
We know times are tough—filing for bankruptcy after 70+ years must feel like you’re stuck at the bottom of a vintage plastic container with a lid that just won’t budge. But don’t worry, because we at Facet 58 Consultants believe there’s still plenty of freshness to unlock in your iconic brand!
Here’s what we would have cooked up to make Tupperware THE must-have item for the TikTok generation. Grab your notebooks (or your favorite Tupperware container to store these ideas) because we’re about to dish out some brand love that could have turned the game around for you.
From Grandma’s Kitchen to Gen Z’s Screens: Embrace Nostalgia, But Make It Cool
Tupperware may have history, but Gen Z craves authenticity—what better way to serve that up than by leaning into your vintage vibes? We would’ve revamped your 70-year heritage by collaborating with influencers who have a thing for retro, sustainable living. Think bold colors, quirky throwbacks, and limited-edition drops featuring iconic Tupperware designs, like an “OG Retro Collection.” You know Gen Z loves a good #ThrowbackThursday post, and Tupperware could’ve owned that nostalgia-driven aesthetic while making it relevant.
Plastic Is Out. Sustainability Is In.
Let’s face it—plastic has lost its shine. But what if Tupperware had leaned into an eco-conscious future with a product line made from 100% recycled or biodegradable materials? We could have launched a “Tupperware Earth Edition,” each piece coming with a story about how it was made from ocean-bound plastics or plant-based materials. Add in a promise to take back old, worn-out containers for upcycling, and we’re talking a brand that stands for more than just food storage—Tupperware could’ve become a beacon for sustainable living!
Put the ‘Fun’ in Functional: Customization & Collaborations
Gen Z LOVES personalization and limited drops—think of the explosion of customizable Crocs or Hydro Flasks. Why not give people the power to create their own Tupperware sets with personalized colors, patterns, or even laser-etched memes? Tupperware could’ve partnered with pop culture icons (hello, Barbie x Tupperware!) or released limited-time collabs with up-and-coming artists, creating buzz and exclusivity.
The Influencer Era: Cooking Challenges & Storage Hacks
Tupperware could’ve totally owned TikTok with creative campaigns like cooking challenges, storage hacks, and ‘meal-prep like a pro’ content featuring influencers. Imagine a series of fun, fast, and quirky videos showing Tupperware saving the day in chaotic college dorms, cramped apartments, or on #VanLife adventures. These relatable, snack-sized content pieces would’ve solidified Tupperware as a must-have for Gen Z’s on-the-go lifestyles.
Community-Led Experiences: Tupperware 2.0 Parties
The famous Tupperware parties could have made a major comeback with an update! Imagine virtual or in-person Tupperware experiences where the focus isn’t just on selling products, but on building a community around sustainability, zero-waste cooking, or DIY meal prep. We’d have pivoted Tupperware to become the brand that facilitates social gatherings where conscious consumers come together to swap ideas, recipes, and tips—all while getting sneak peeks at new products!
Make the Mission Matter
More than ever, Gen Z wants the brands they support to have a purpose. Tupperware could’ve aligned itself with major environmental causes, giving a portion of sales to ocean cleanup efforts or food waste reduction charities. Create a Tupperware app that not only tracks how much food (and money) users are saving, but also gamifies sustainability. A little competition never hurt anyone—especially when it’s good for the planet!
Turn Packaging into an Unboxing Experience
The unboxing trend is HUGE! We could have turned Tupperware’s packaging into an experience that’s Instagram-worthy. Fun colors, cool designs, maybe even some surprise stickers or eco-conscious swag inside. The more shareable the product, the faster Gen Z would’ve jumped on board.
We know it’s too late to rewrite the past, but there’s still hope for the future! With the right moves, Tupperware could come back stronger and cooler than ever. Gen Z craves experiences, not just products. Let’s give them something they can unbox, share, and—most importantly—believe in.
Here’s to keeping it fresh (pun intended)!
Kind regards,
Facet 58 Consultants
Marketing Wizards. Branding Gurus. Nostalgia Ninjas.