Client: Real Reactions, a nonprofit supporting vaccine-injured military service members.
Challenge: Real Reactions approached Facet 58 Consultants with an urgent need: to create a fully functional and visually engaging website in time for an upcoming conference featuring vaccine-injured members of the military. The site needed to serve as a central hub for the nonprofit’s activities, enabling donations and providing a platform for beneficiaries to apply for support — all within a very tight timeline.
Solution: Our team at Facet 58 Consultants quickly mobilized to meet Real Reactions’ needs, executing the project in several key phases:
- Wireframe Development: We started by designing a clear and intuitive wireframe that outlined the website’s structure and user journey, ensuring ease of navigation and accessibility for visitors.
- Content Creation: Recognizing the importance of compelling storytelling, we crafted content that communicated Real Reactions’ mission, highlighted the challenges faced by vaccine-injured military personnel, and encouraged support from the public.
- Visual Brand Identity: To give the website a distinct and memorable presence, we developed a visual brand identity that included a cohesive color palette and vintage-themed illustrations. These design elements were chosen to evoke a sense of history, resilience, and honor, aligning with the nonprofit’s mission.
- Donation and Support Optimization: Understanding the critical role of donations and beneficiary support applications, we ensured these features were seamlessly integrated into the site. The donation process was streamlined for ease of use, and the application form for beneficiaries was designed to be straightforward and accessible.
Outcome: In record time, we delivered a polished, professional website that not only met but exceeded Real Reactions’ expectations. The site was fully operational ahead of the conference, providing a robust platform for the nonprofit to showcase its work, engage with supporters, and assist beneficiaries. The vintage-themed illustrations and cohesive visual identity garnered positive feedback from both the organization and conference attendees, helping Real Reactions make a strong impact.
Impact: The swift and successful launch of Real Reactions’ website underscored Facet 58 Consultants’ ability to develop and deliver on a strategy, producing high-quality, mission-critical projects on tight deadlines. The site now serves as a cornerstone of the nonprofit’s outreach efforts, facilitating ongoing support for vaccine-injured military members.